Posts Categorized: Cannes 2014

Watch live: teaching old technology new tricks with Contagious

The final live-streamed seminar of Cannes Lions 2014 comes from Contagious, which asks whether the gulf between marketing and its true purpose is getting bigger.

The session will explore marketing’s fascination with “new shiny things” and consider how the industry can move back towards its true purpose: innovation.

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Watch: Closing gala teaser

Cannes Lions will come to an end tomorrow night at the official closing gala. Here’s what you can expect at the party. See you there!

Martin Sorrell: Why PR agencies don’t win more awards at Cannes

PRWeek executive editor Bernadette Casey sat down with WPP boss Martin Sorrell in Cannes.

Sorrell

“You have this nonsense from the PR industry that ad agencies win all the awards, but it is because the PR agencies don’t present the [entries] in the right way. It’s purely packaging,” Sorrell said. “Ad agencies know more about presentation. And to be fair, they understand the linkages better. PR looks at it too narrowly. Also, [PR] budgets tend to be smaller and campaigns less global, which may attract less attention.”

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Collaboration is dangerous and wonderful: Hegarty and Droga insights

Couldn’t get into the packed auditorium for Sir John Hegarty and Dave Droga’s seminar with Brand Republic editor-in-chief Danny Rogers?

Fear not, we’ve rounded up the best here.

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