Posts Categorized: Cannes 2014

McDonald’s: are clients growing more promiscuous?

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McDonald’s senior director of global brand development Matt Biespiel took to the Cannes stage to discuss the agency relationships that have weathered four decades.

Joined by Leo Burnett’s chief creative officer Mark Tutssel, TBWA’s global creative president Rob Schwartz, DDB’s Latin head Juan Carlos Ortiz and OMD’s president of global account management Kate Stephenson, the panel hashed it out.

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Watch: Cannes networking is invaluable for business, says Havas Media Group investment head

The formal and informal face-to-face meetings that are a trademark of the Cannes Lions festival have been among its highlights for first-time attendees Alan Brydon.

The Havas Media Group head of investment told Campaign that “everything I’ve heard about Cannes has been validated”.

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Response piece: Ogilvy and Google’s Cannes research “highlights the naked truth about content”

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Carla Faria is UK solutions director at Say Media. Here, she blogs about why some brands need to leave the content creation well alone.

I was fascinated to read that three quarters of global consumers feel that branded content is lacking in quality (new study from Social@Ogilvy and Survey Monkey, released at Cannes Lions 2014). As a passionate ambassador for quality branded content, my immediate reaction was to think that, surely these results couldn’t be accurate, but of course, they absolutely highlight the naked truth about content.

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