Tim Hipperson is the former CEO of ZenithOptimedia and now runs consulting business Morph Management. Here, he blogs about why the idea is not enough, and how in a context of insight and tech, creativity thrives.
Television advertising was once confined to a single box.
Today it is fragmented across multiple screens and media choices, competing for attention making it hard for brands and agencies to find their audience. By embedding software into each screen, YuMe’s unique technology approach unifies fragmentation.
The UK has received 11 nominations in the Branded Content and Entertainment category at this year’s Cannes Lions, level pegging with France.
AMV BBDO London’s work on the “Sapeurs” film for Diageo’s Guinness has been shortlisted for both non-fiction TV and broadcast and non-fiction online, alongside its “Christmas in a day film” for Sainsbury’s.