Posts Categorized: Cannes 2014

Juror remarks: Outdoor is a playground

tinsanchez

Christina Tin Sanchez, executive creative director at BBDO Guerrero in the Philippines, shares her thoughts after serving on the Outdoor jury at Cannes 2014:

The Outdoor category is one of the traditional media that has gone through a rapid evolution. Now Outdoor is connected to a plane, it’s a remote control in your hand, it’s the gas station, your tattoo artist.

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