Posts Categorized: advertising

Desperate to win awards? There’s no shame in that

CannesMain-20150527061825121I was watching TV during the Cannes film festival last month when an A-list actor gave the best defence of industry awards I’ve ever heard.
The actor was on the red carpet at the Croisette and a journalist asked what he thought about people making films or picking roles because they wanted to win awards.

I don’t remember who the actor was because I was multi-screening at the time and doing a bad job of retaining the information on either channel. Also, I’d been drinking. But that’s not the point. The important thing is that the actor said he thought being motivated by awards and kudos was a good thing because, if you take away recognition and praise, the only other reason to make a movie is for the money. And where’s the joy in that? Read more on Desperate to win awards? There’s no shame in that…

Cannes – Absence aids perspective

Port of Cannes, France.

Port of Cannes, France.

It’s always good to have a sense of perspective. And Cannes is a great place to lose it.

I’ll be heading back there after a three-year absence on 22 June. We’ve chosen to represent Maxus with a mixture of our Young Guns (some of our brightest talent) with our Establishment (that’s mainly older people like me). We’ll be comparing our very different perspectives on the festival and the work through the week as it all unfolds.

All of our attendees would seem to share some of the attributes that have powered our growth in recent years: entrepreneurship and agility.

The very same attributes are required when working for a start-up, which is what I did since late 2012, and it’ll be interesting to draw some comparisons with Cannes week this time around. Read more on Cannes – Absence aids perspective…

Creative crowdsourcing – what you didn’t know

McDonald's Crowdsourced packagingCannes Lions might be an annual celebration of current and future trends in global creativity, but what about our creative heritage? Crowdsourcing is having a dynamic impact on creative industries today, but here are a few things that you might not know about its past

1936

Toyota ran a public logo and naming competition to make the brand appeal internationally, receiving about 27,000 entries. Today, the contest is seen as one of the milestones in the company history as it led to the change from “Toyoda” as the company was known, to “Toyota”. Read more on Creative crowdsourcing – what you didn’t know…

Changing the conversation at Cannes Lions

4N0A2842 Cannes Lions – playground of the creatives – is an illustrious celebration of industry innovation and illuminating ideas. So how does technology fit into the festival mix?

The organisers  are ahead of the curve. This year’s event includes the new Innovation Festival that recognises the mind-blowing technology and data behind some of the world’s most creative ideas.

So why are some traditionalists concerned that increased discussions around programmatic, data and social networks – at an event renowned for creativity and innovation – could overshadow the true essence of the festival? Read more on Changing the conversation at Cannes Lions…