Posts Categorized: advertising

Cannes Lions 2015: ‘Places like India should not want to repeat the mistakes of the West’: Al Gore

Screen Shot 2015-06-26 at 13.24.40In conversation with WPP’s Sir Martin Sorrell, former US vice president said climate change and economic development are interwined
The former US vice president and founder of The Climate Reality Project Al Gore, made the case for developing countries like India and South Africa to join the movement to shift to renewable energy sources like solar and win energy and help combat climate change. He was speaking at The Cannes Debate, alongside WPP CEO and founder Sir Martin Sorrell.

Asked specifically by Sorrell to respond to the stand of Indian energy minister Piyush Goyal (and his South African counterparts), Gore said, “Places like India should not want to repeat the mistakes of the West.” Read more on Cannes Lions 2015: ‘Places like India should not want to repeat the mistakes of the West’: Al Gore…

China: a land of opportunity for Western brands

Screen Shot 2015-06-26 at 13.01.37PRWeek and BlueFocus convened a high-level discussion with clients, media, tech firms, and agency execs to debate business opportunities for global brands in China and Chinese businesses looking to expand into the West.

Platforms such as Tencent’s mobile text and voice messaging service WeChat represent the next land of opportunity for communications and marketing, according to Procter & Gamble’s VP of global communications Kelly Vanasse.

Vanasse was speaking at a roundtable this week at the Cannes Festival of Creativity, hosted by PRWeek and Chinese HQ-ed agency group BlueFocus. “We were the first CPG company to be asked to advertise on WeChat,” added Vanasse. “We achieved engagement rates of three minutes with one of our beauty brands and it became one of the top three hottest items on [Chinese Twitter-style microblogging site] Sina Weibo.” Read more on China: a land of opportunity for Western brands…

AMV BBDO leads Film Lions shortlist for UK at Cannes

Screen Shot 2015-06-26 at 12.08.36Abbott Mead Vickers BBDO is the UK agency with the most nominations in the Film category at Cannes Lions 2015.
The agency has been shortlisted five times – two for the Sainsbury’s Christmas ad “1914 Truce”, and one nomination each for “made of black” for Diageo, Begonias for Dixons Carphone and work for the Department of Transport’s Think campaign.

Grey London has four nominations – two for News UK, one for “elleemae” for Mumsnet, and another for the already lauded “life paint” work for Volvo, for which it has already won two Grands Prix this week for Promotion & Activation and Design. Read more on AMV BBDO leads Film Lions shortlist for UK at Cannes…

Seven UK agencies in running for Branded Content and Entertainment

Screen Shot 2015-06-26 at 12.05.23Seven UK ad agencies are hoping to win awards at Cannes in the Branded Content and Entertainment category, after the shortlist was announced this morning.
R/GA London has been shortlisted twice for Beats by [Dr] Dre’s “the game before the game”.

Other shortlisted entries include: Adam & Eve DDB’s Christmas campaign for John Lewis (“Monty’s Christmas”); AQKA’s “house of mamba” work for Nike Basketball; Grey London’s “The Times unquiet – film series” for News UK.

Also in the running is Rainey Kelly Campbell Roalfe/Y&R’s “every man remembered” for the Royal British Legion; TBWA\London’s “Adidas Predator instinct: the game” for Adidas; and AMV BBDO’s “unbelievable campaign” for Pepsi Max. Read more on Seven UK agencies in running for Branded Content and Entertainment…

Three UK agencies in running for Titanium and Integrated Lions

Screen Shot 2015-06-26 at 11.56.26Three UK agencies have been shortlisted in the Titanium and Integrated Lions category at Cannes.
Adam & Eve/DDB’s “Monty’s Christmas” for John Lewis is on the list. The Omnicom agency has already won a Creative Effectiveness Lion this week for its 2013 Christmas work for John Lewis, “the bear and the hare.”

Wieden & Kennedy London’s “the other side” for Honda and AKQA London’s “house of mamba” for Nike are also in the running. Both campaigns picked up gold Lions in Cyber earlier this week. Read more on Three UK agencies in running for Titanium and Integrated Lions…

MEC social media buzz monitor: conversation shows no signs of slowing down on day four

Although the Media, PR, Outdoor, Glass and Creative Effectiveness Awards Ceremony represented the high point for discussion, generating the largest volume of mentions in a single hour, conversation has consistently built day by day throughout Cannes Lions. Large volumes of discussion and sharing have been fuelled by the variety of creativity-oriented influencer talks, branded and agency social activity and online wrap-ups – as well as real-life parties and Cannes events – which have all kept the conversation flowing.

Read more on MEC social media buzz monitor: conversation shows no signs of slowing down on day four…

Facebook and Spotify no threat, says YouTube

Screen Shot 2015-06-26 at 10.18.32YouTube does not consider the rise of video on other platforms a threat, claiming there is plenty of “headroom” for each offering.

In an interview with Campaign in Cannes, Derek Scobie, the head of YouTube propositions for Northern and Central Europe at Google, said online video players only make up a small proportion of the global ad market, and are therefore not necessarily a threat from individual players to each other.

He said: “We welcome competition, we always have done, because it drives innovation. We have some of the best engineers in the world but even the best engineers in the world need to be challenged to make sure they deliver the very best experiences.” Read more on Facebook and Spotify no threat, says YouTube…

Cannes Perspectives: Simplify mobile to grow creativity

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As Lions Innovation examines the role of tech in adland, here are five ways to unlock creativity in mobile.

In recent years, the very fabric of Cannes Lions has changed as digital has become more prevalent in the creative process.

Indeed, this year, the organisers of this prestigious event have responded to that change with the introduction of Lions Innovation. Read more on Cannes Perspectives: Simplify mobile to grow creativity…