In conversation with WPP’s Sir Martin Sorrell, former US vice president said climate change and economic development are interwined
The former US vice president and founder of The Climate Reality Project Al Gore, made the case for developing countries like India and South Africa to join the movement to shift to renewable energy sources like solar and win energy and help combat climate change. He was speaking at The Cannes Debate, alongside WPP CEO and founder Sir Martin Sorrell.
PRWeek and BlueFocus convened a high-level discussion with clients, media, tech firms, and agency execs to debate business opportunities for global brands in China and Chinese businesses looking to expand into the West.
Platforms such as Tencent’s mobile text and voice messaging service WeChat represent the next land of opportunity for communications and marketing, according to Procter & Gamble’s VP of global communications Kelly Vanasse.
Vanasse was speaking at a roundtable this week at the Cannes Festival of Creativity, hosted by PRWeek and Chinese HQ-ed agency group BlueFocus. “We were the first CPG company to be asked to advertise on WeChat,” added Vanasse. “We achieved engagement rates of three minutes with one of our beauty brands and it became one of the top three hottest items on [Chinese Twitter-style microblogging site] Sina Weibo.” Read more on China: a land of opportunity for Western brands…
Abbott Mead Vickers BBDO is the UK agency with the most nominations in the Film category at Cannes Lions 2015.
The agency has been shortlisted five times – two for the Sainsbury’s Christmas ad “1914 Truce”, and one nomination each for “made of black” for Diageo, Begonias for Dixons Carphone and work for the Department of Transport’s Think campaign.
Seven UK ad agencies are hoping to win awards at Cannes in the Branded Content and Entertainment category, after the shortlist was announced this morning.
R/GA London has been shortlisted twice for Beats by [Dr] Dre’s “the game before the game”.
Other shortlisted entries include: Adam & Eve DDB’s Christmas campaign for John Lewis (“Monty’s Christmas”); AQKA’s “house of mamba” work for Nike Basketball; Grey London’s “The Times unquiet – film series” for News UK.
Three UK agencies have been shortlisted in the Titanium and Integrated Lions category at Cannes.
Adam & Eve/DDB’s “Monty’s Christmas” for John Lewis is on the list. The Omnicom agency has already won a Creative Effectiveness Lion this week for its 2013 Christmas work for John Lewis, “the bear and the hare.”
Although the Media, PR, Outdoor, Glass and Creative Effectiveness Awards Ceremony represented the high point for discussion, generating the largest volume of mentions in a single hour, conversation has consistently built day by day throughout Cannes Lions. Large volumes of discussion and sharing have been fuelled by the variety of creativity-oriented influencer talks, branded and agency social activity and online wrap-ups – as well as real-life parties and Cannes events – which have all kept the conversation flowing.
YouTube does not consider the rise of video on other platforms a threat, claiming there is plenty of “headroom” for each offering.
In an interview with Campaign in Cannes, Derek Scobie, the head of YouTube propositions for Northern and Central Europe at Google, said online video players only make up a small proportion of the global ad market, and are therefore not necessarily a threat from individual players to each other.
He said: “We welcome competition, we always have done, because it drives innovation. We have some of the best engineers in the world but even the best engineers in the world need to be challenged to make sure they deliver the very best experiences.” Read more on Facebook and Spotify no threat, says YouTube…