Posts Categorized: advertising

Innovation visualized with MEC’s #EmotiCannes by Jason Bruges

Screen Shot 2015-06-26 at 05.59.24How do you make the massive amounts of data in a campaign live room – which usually exists on a few screens – live and breath in a physical space? This was the challenge we set out to conquer with #EmotiCannes.

MEC’s #EmotiCannes is a zoomorphic art installation made up of 169 small screens that, from certain vantage points, resolve into the icon of the Cannes Festival of Creativity, the Lion. #EmotiCannes is our vision for what the live room – or next generation work spaces – will look like in the future: three dimensional and entirely responsive to the person looking at it. Read more on Innovation visualized with MEC’s #EmotiCannes by Jason Bruges…

Cannes Lions 2015: Raj Kamble’s blog: ‘If he were alive today, Shakespeare would be five times bigger than Zuckerberg’

Screen Shot 2015-06-25 at 14.08.32The founder and CCO of Famous Innovations is delighted with India’s Grand Prix, but dismayed with the overall showing so far.

This year at the Cannes International Festival of Creativity, I’m happy and unhappy at the same time. Happy because the first Grand Prix for Glass Lions is for a campaign that is absolutely rooted to Indian society. Well done to BBDO India. All this life I’ve been hearing that Indian agencies don’t participate, because they feel the jury won’t understand Indian nuances. Here’s a proof that if the idea is good, culture or boundary will never be a hindrance.  Read more on Cannes Lions 2015: Raj Kamble’s blog: ‘If he were alive today, Shakespeare would be five times bigger than Zuckerberg’…