Mondelez has backed Facebook’s fast-growing video platform, renewing an existing partnership with the social media site to focus on creative video ads.
The snack brand has signed a two-pronged agreement with Facebook on video content and mobile commerce.
The video partnership will give Mondelez and its agencies access to a dedicated Facebook strategist to create “scalable” video content.
Unilever has struck a deal with Vice to sponsor the publisher’s upcoming new channel Broadly – a female-focused online site with daily editorial and video content spanning politics, culture, sex, and fashion.
The multi-year deal, which starts this summer, will give Unilever access to “hundreds of millions” of viewers via sponsorship and content co-creation on the Vice owned site.
Artificial intelligence (AI) is here today, and getting smarter every year. With both computing power and data collection increasing exponentially, our machines are gaining on us. Within just over a decade from now they will be far more intelligent than we are, according to PHD’s book ‘Sentience: The Coming AI Revolution and the Implications for Marketing’.
Computers are already writing stories for major newspapers, helping doctors to search for cures for cancer, and winning game shows. In short, AI has crossed the chasm from science fiction to science fact. Whilst we don’t yet have computers as smart as HAL from 2001: A Space Odyssey, Data from Star Trek: The Next Generation, or Samantha from Her, futurists like Ray Kurzweil — who’s hard at work helping Google build AIs that can understand human language — believe they’re just around the corner. Read more on Sentience: the coming AI revolution and the implications for marketing…
The launch of Apple radio will be good competition for the industry, according to Ben Cooper, the BBC Radio 1 and BBC Radio 1Xtra controller.
During a panel discussion at the Cannes Lions festival yesterday, hosted by Jez Nelson, the chief executive at Somethin’ Else, Cooper said he was not worried about Zane Lowe, and other staff, leaving Radio 1 for Apple.
He agreed that the audience will follow Lowe but said he was “not scared”.
B. Bonin Bough, chief media and e-commerce officer at Mondelēz International, spoke to Marketing magazine at this year’s Cannes Lions festival. He explained how we can bring data and creativity together.