Posts Categorized: marketing

Why brands should buddy up with Snapchat

Screen Shot 2015-06-23 at 11.26.05Tash Whitmey, CEO at Havas Helia, argues it is time for brands to make friends with Snapchat.

Inspired by a conversation about the perils of sexting with some of his fraternity bros at college in Palo Alto, Evan Speigel launched a disappearing-picture app from his dorm room. Could the cofounder of Snapchat then have imagined he’d one day be on stage at a global advertising festival in Cannes extoling the merits of vertical video advertising for brands?

Everyone has to grow up sometime and it seems, in the realms of the advertising world at least, Snapchat, an ephemeral playground for the millennial generation, is coming of age. This plays out in the statistics. 15 million people contributed to last New Year’s Eve live postings on Snapchat, compared to 5 million who watched the New Year’s Eve celebrations on ABC. Read more on Why brands should buddy up with Snapchat…

UK leads the way in Glass Lions shortlist at Cannes

download (3)Kate Magee, associate editor at Campaign, reports on the UK agencies that have secured entries on the first Glass Lion shortlist.

This is the first year the Glass Lion has been awarded by the Cannes International Festival Creativity. The new award recognises work that challenges gender bias. Read more on UK leads the way in Glass Lions shortlist at Cannes…

Read more on UK leads the way in Glass Lions shortlist at Cannes…

The burning questions about women marketers must ask their agencies

Screen Shot 2015-06-23 at 10.55.06In case you missed the past decade, women control more than 80% of discretionary spending and are the world’s fastest-growing consumer economy. Last year they were predicted to be worth $28tr.
From Boston Consulting Group to Ernst & Young, there are plenty of studies and recommendations about the ways in which businesses need to adapt and change to usher in this new era.

Here’s a hint: you cannot hang on to the methodologies or days of Mad Men because the female revolution is coming on strong. Women are more fussy and nuanced consumers than men, so it’s time to meet them on their terms. Read more on The burning questions about women marketers must ask their agencies…

Why commercial creativity has never been more important to marketing

vj-20150622110140487In an opinion piece for Marketing magazine, Gurdeep Puri, founding partner of The Effectiveness Partnership, discusses how the creative work being showcased at Cannes Lions needs to have a commercial impact.

“Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” Attributed to John Wanamaker (1838-1922).

Read more on Why commercial creativity has never been more important to marketing…