Posts Categorized: marketing

A little late to the party – Cannes and data

pic0617 - DataData will finally be making its official debut at this year’s Festival of Creativity. Following an announcement in October last year, Cannes launched the Creative Data Lions – dedicated to showcasing data’s role in creating great work.

It’s been a long time coming, and definitely isn’t a new concept, data has long been crucial to success at Cannes. Yet its introduction at Cannes marks a turning point, as the entire creative industry officially recognises the importance of data-driven creativity. The irony being that it needs an entire separate category to do so. Read more on A little late to the party – Cannes and data…

Grant Millar, UK CEO, The ZenithOptimedia Group on why data is getting creative

pic0105 - Grant_Millar_H&SCannes Lions gets bigger and better each year and Media has contributed to the richness and diversity of the festival.

Inevitably data has been rising up the ranks of prominence at the Festival too. From “big data versus creativity” to “creative versus programmatic” this has now been formally acknowledged with the new Creative Data Lion category, showcasing the best in data and creative as the two come together. Read more on Grant Millar, UK CEO, The ZenithOptimedia Group on why data is getting creative…

Robert Senior, Saatchi & Saatchi’s worldwide chief executive on why Cannes Lions is more than just lunches and celebs

CannesBeach-20150608103046439In the week leading up to the launch of Cannes Lions 2015, Robert Senior, Saatchi & Saatchi’s worldwide chief executive, spoke to Campaign US about why the event is more than just lunches and celebrities.

Ahhh, June. And inevitably, thoughts turn to the annual weird, wonderful and inspiring week of unashamed basking in creativity that is the Cannes Lions Festival. Read more on Robert Senior, Saatchi & Saatchi’s worldwide chief executive on why Cannes Lions is more than just lunches and celebs…

Coca-Cola’s Wendy Clark on the ‘artificial divide’ between creativity and effectiveness

Screen shot 2015-06-15 at 11.23.39In pursuing effectiveness, brands and agencies often disconnect creativity from the process – and marketing testing and measurement tools are partly to blame. This divide must be bridged, Wendy Clark argues in the third of our series on creative effectiveness.

Jim Collins, the author of Built To Last and Good To Great, has a powerful tenet in his thinking. It’s called “the genius of the ‘and’”. Collins states that the truly visionary companies of the 21st century are able to embrace both ends of a continuum: continuity and change, stability and revolution, predictability and chaos, heritage and renewal etc.

And while he didn’t say it, for those of us in the advertising industry, I’m adding my own “and” here: creativity and effectiveness. Read more on Coca-Cola’s Wendy Clark on the ‘artificial divide’ between creativity and effectiveness…

Data will collide with creativity at Cannes this year

WEB_Nivea_protection_adDeann Harvey, vice-president, EMEA at Sizmek, believes that this year’s Cannes Lions Festival marks an era in which data and creativity will collide.

In his latest opinion piece for The Wall, Brand Republic’s dedicated digital marketing and technology blog, Harvey explores why marketers should be making the most of stored information in order to push the boundaries of creativity, and how brands like Nivea have successfully adopted this approach. Read more on Data will collide with creativity at Cannes this year…

Cannes Lions’ feminist agenda: we need a culture-change shaped by marketing

Screen Shot 2015-06-12 at 13.37.04Gender is high on the Cannes Lions agenda because a culture-change driven by marketing messaging is needed, according to Senta Slingerland, brand strategy director at Lions Festivals.

For 62 years, Cannes Lions has celebrated creativity – first in TV advertising, then also in print, media and online brand messaging; now also in design, PR and innovation. Read more on Cannes Lions’ feminist agenda: we need a culture-change shaped by marketing…

Changing the conversation at Cannes Lions

4N0A2842 Cannes Lions – playground of the creatives – is an illustrious celebration of industry innovation and illuminating ideas. So how does technology fit into the festival mix?

The organisers  are ahead of the curve. This year’s event includes the new Innovation Festival that recognises the mind-blowing technology and data behind some of the world’s most creative ideas.

So why are some traditionalists concerned that increased discussions around programmatic, data and social networks – at an event renowned for creativity and innovation – could overshadow the true essence of the festival? Read more on Changing the conversation at Cannes Lions…