Posts Categorized: marketing

Cannes Lions 2015: ‘Social media is ‘real’ reality TV’: David Guetta

Screen Shot 2015-06-26 at 06.25.40The DJ and music producer explained why the ‘old model’ of celebrity endorsements doesn’t work for him
“If the whole world gets to know my music (even if it is through piracy), I am not going to fight it,” said DJ Producer David Guetta, on day five of the Cannes Lions International Festival of Creativity. He was in conversation with Maurice Levy, chairman and CEO, Publicis Groupe.

Asked for his take on the subject of copyright and privacy, Guetta said, “You can’t resist progress. Whether it is through streaming, CDs, or pirated downloads…, the only thing that matters is that my music is heard.” Read more on Cannes Lions 2015: ‘Social media is ‘real’ reality TV’: David Guetta…

Cannes Lions 2015: ‘A work place has emerged where shame is a currency’: Monica Lewinsky on cyber-bullying

Screen Shot 2015-06-26 at 06.22.43The American social activist and writer addressed the audience on day five of the festival to talk about the modern day evil that is costing lives.

Speaking at the fifth edition of Ogilvy & Inspire seminar on day five of the Cannes Lions International Festival of Creativity 2015 was American social activist, writer and public speaker Monica Lewinsky.

She asked that audience something she was asked in a job interview years ago: ‘If you were a brand, what brand would you be?’ This set up her talk on cyber-bulling rooted in personal experience, featuring Tham Khai Meng, worldwide CCO, Ogilvy & Mather. Read more on Cannes Lions 2015: ‘A work place has emerged where shame is a currency’: Monica Lewinsky on cyber-bullying…

Cannes Lions Advertising Through a Designers Eyes

_E0Y9536As a creative director of a brand design agency it is probably no surprise that images speak louder than words to me (although I like words too) and while I am in Cannes to attend the Design Lions, I am struck by the visually arresting design work that is so evident in the advertising categories, especially Outdoor and Press.

It is often said that Big Ideas beautifully executed are a winning formula in comms, but little ideas can also go one hell of a long way with beautiful design and execution and Big Ideas can be totally lost with bad design and execution.
So design has a clear role to play in delivering great ads. Read more on Cannes Lions Advertising Through a Designers Eyes…

Cannes TV: How do big brands get heard through the noise?

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Everyone is searching for engaging content. That adds to the noise. So just how do the big brands make sure they get heard? How do you measure and just how do you learn?
In the concluding part of an exclusive panel from Cannes, Rachel Barnes, editor of Marketing, debates with Nina Bibby the marketing and consumer director at O2, Orla Mitchell, the CMO of Wrigley alongside AOL UK’s managing director and VP Hamish Nicklin.

Read more on Cannes TV: How do big brands get heard through the noise?…

Cannes TV: Tech is changing consumers – what’s the impact on big brand content marketing?

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Sponsored

Everything is changing. New market technologies have created an ever-shifting landscape.

How are big brands dealing with these noisy, uncertain and fluid times? How are they getting heard?

In the first part of an exclusive panel from Cannes, Rachel Barnes, editor of Marketing, debates with Nina Bibby the marketing and consumer director at O2, Orla Mitchell, the CMO of Wrigley alongside AOL UK’s managing director and VP Hamish Nicklin.

Read more on Cannes TV: Tech is changing consumers – what’s the impact on big brand content marketing?…

Are the Design Lions badly designed?

glow_paint_614x410The industry doesn’t fully appreciate the commercial value of design, and the vague, all-inclusive Design Lions category isn’t helping. That’s the conclusion reached by Katie Ewer of Jones Knowles Ritchie, reviewing this year ‘s Design Lions for Campaign Asia-Pacific. For every worthy winner, such as the insanely brilliant Sonos logo by Bruce Mau Design, there’s a ceramic envelope or a can of reflective paint. Ideas that, although interesting and perhaps even worthy, have little to do with design.

Read more on Are the Design Lions badly designed?…

How brands can engage Gen Z to combat terrorism

Screen Shot 2015-06-25 at 14.26.31Google made a bid this year at Cannes to get advertisers to help provide a counter narrative to terrorist propaganda online raising huge questions for the industry.

YouTube is still receiving beheading videos on a weekly basis from Isis. While these aren’t getting reported in the media, they show that brutality and the pernicious rhetoric of hate online is as robust as ever. A study by US researchers at the Brookings Institution found more than 46,000 active Twitter accounts supporting Islamic State in a two-month period. And as soon as one account is closed down, more appear. Read more on How brands can engage Gen Z to combat terrorism…