Creatives continue to aspire to design beautiful, exciting campaigns, but are limited by business decision makers reluctant to splash cash with little reassurance on the expected return. On the other hand, data experts can more thoroughly forecast returns, but struggle to develop content that resonates with consumers.
Posts Categorized: marketing
Campaign’s James Swift reports on a breakfast debate featuring singer and producer Will.i.am and WPP’s Sir Martin Sorrell.
We all know the Don Draper style of agency executives and marketers. They come up with the big creative ideas that impress big (often hard-to-please) clients and result in all-singing, all-dancing campaigns.
Arif Durrani of Campaign spoke to Sir Martin Sorrell about WPP’s Tesco win and Richard Desmond’s Channel 5 sell, at Cannes Lions 2015.
Bob Greenberg, RGA chairman and chief executive, spoke to Campaign about the need for digital advancement in the industry.
James Swift, features editor of Campaign, reports on a talk from Keith Weed of Unilever, which took place yesterday (24 June) at Cannes Lions 2015.
Take a look at who won in the Radio Lions category at Cannes 2015, as reported by Omar Oakes of Campaign. Read more on Ogilvy & Mather London wins gold Radio Lion in Cannes…