Posts Categorized: media

Cannes 2015 social media stats: Top brand and agency mentions

(Flickr/Jason Howie)

(Flickr/Jason Howie)

Global location-based marketplace xAd has been monitoring social media mentions around the #CannesLions hashtag, with event having had almost half a million mentions (438,683 tweets) over the course of the festival.

Here, the agency takes a look at the top brands and agencies being talked about at the event, as well as the hottest media & advertising topics.

READ MORE Read more on Cannes 2015 social media stats: Top brand and agency mentions…

Sound bites from Cannes: ITB Worldwide, Adrian Grenier and Dell

WEB_Cannes_sound_bitesEmma Grede, chief executive of ITB Worldwide and chair of Cannes panel

There is an exciting opportunity for the marketing industry to use well-executed partnerships to inspire action on critical issues and causes. Increasingly we are creating meaningful collaborations between brands and individuals which aim to do more than simply convey a brand’s messaging. Instead they offer mutual benefit – campaigning on key issues and causes, whilst showcasing the values and key objectives at the core of that brand.

A new breed of influencer – wielding both traditional and social media clout – is the important link in helping tell powerful stories alongside brands that deliver real social, economic and environmental benefits on the ground.

READ MORE Read more on Sound bites from Cannes: ITB Worldwide, Adrian Grenier and Dell…

MEC social media buzz monitor: conversation shows no signs of slowing down on day four

Although the Media, PR, Outdoor, Glass and Creative Effectiveness Awards Ceremony represented the high point for discussion, generating the largest volume of mentions in a single hour, conversation has consistently built day by day throughout Cannes Lions. Large volumes of discussion and sharing have been fuelled by the variety of creativity-oriented influencer talks, branded and agency social activity and online wrap-ups – as well as real-life parties and Cannes events – which have all kept the conversation flowing.

Read more on MEC social media buzz monitor: conversation shows no signs of slowing down on day four…

Facebook and Spotify no threat, says YouTube

Screen Shot 2015-06-26 at 10.18.32YouTube does not consider the rise of video on other platforms a threat, claiming there is plenty of “headroom” for each offering.

In an interview with Campaign in Cannes, Derek Scobie, the head of YouTube propositions for Northern and Central Europe at Google, said online video players only make up a small proportion of the global ad market, and are therefore not necessarily a threat from individual players to each other.

He said: “We welcome competition, we always have done, because it drives innovation. We have some of the best engineers in the world but even the best engineers in the world need to be challenged to make sure they deliver the very best experiences.” Read more on Facebook and Spotify no threat, says YouTube…

Cannes Perspectives: Simplify mobile to grow creativity

download (6)Sponsored

As Lions Innovation examines the role of tech in adland, here are five ways to unlock creativity in mobile.

In recent years, the very fabric of Cannes Lions has changed as digital has become more prevalent in the creative process.

Indeed, this year, the organisers of this prestigious event have responded to that change with the introduction of Lions Innovation. Read more on Cannes Perspectives: Simplify mobile to grow creativity…

Brands with issues are big winners at Cannes

Screen Shot 2015-06-26 at 09.50.09Cause and issue-based advertising is winning bigger than ever this year at Cannes, reflects Chris Baylis from Iris Worldwide.
If you want a Lion, find a cause or tackle an issue, which one are you going to pick and what’s left to own?

Are brands being cynical and getting behind causes to bag awards, or does this trend mean brands and agencies are being persuaded by their peers to give more back?

Remember Fight Club? There is a scene where Helena Bonham Carter and Ed Norton decide what support groups they are going to attend to get the intimacy and emotional intensity they crave. Read more on Brands with issues are big winners at Cannes…