Posts Categorized: media

‘We’re at beginning of working out ethics of the internet’, says online abuse victim

download (13)Emma Holten, a Danish writer and activist who was a victim of revenge porn, claimed the internet “reproduces the worst issues” of society at a riveting debate in Cannes last night.

The topic of the debate, hosted by Ogilvy Do and Intelligence Squared was, should one be prepared to face the consequences of broadcasting their life online by, for example, posting pictures on social media.

Arguing for the motion, were author, broadcaster and design consultant Stephen Bayley and Scott Galloway, the clinical professor at the New York University Stern School of Business.

Galloway’s points centred on the fact that everything involves risk and that you make a choice about whether the benefits of a technology outweigh the risks.

He argued: “If you spend a lot of time trying to convince people that you are damn interesting – like celebrities do” then you give up the right to decide when and where you get to draw the line. Read more on ‘We’re at beginning of working out ethics of the internet’, says online abuse victim…

Amsterdam’s creative leaders collaborate at Cannes Lions festival

01Amsterdam’s finest creative leaders launched the Embassy of Dutch Creativity, a pavilion at the Cannes Lions International Festival of Creativity. The initiative builds on a long tradition of international trade and collaboration. More than thirty creative agencies collectively connected with the festival’s international crowd, sharing Amsterdam’s open culture and creative spirit.

Amsterdam’s cultural diversity attracts creative talent from around the world, making it a hotbed for innovation in advertising, design, media, technology. Brands like Heineken, Nike and Playstation all thrive on the city’s vibrant mix of cultures and disciplines, which have made advertising and design one of its most important export products. Read more on Amsterdam’s creative leaders collaborate at Cannes Lions festival…

Finding a fix for click tricks

Screen Shot 2015-06-26 at 06.44.58It’s a sure sign of the times that the conference agenda at the Cannes Lions Festival has a heavy emphasis on technology. It’s testament to the way that digital media has revolutionised the industry in just a few short years. This year’s event also plays host to a new innovation festival with a focus on data and technology.

Digital advertising is already a $140 billion plus market globally, according to Zenith Optimedia. But as we’re all aware there’s a darker side to this revolution. Digital advertising is a market still undergoing rapid change and is one where issues of trust and transparency sit alongside profound business concerns over low viewability rates, brand safety and advertising fraud. In a world where automated trading is both a certain and growing part of the digital advertising future, advertisers are rightly very concerned about value and accuracy online – did you know that Kraft, one of advertising’s big spenders, commented last year that its concerns over ad fraud, viewability and overall inventory ‘murkiness’ are causing it to reject up to 85% of all impressions offered via real-time ad marketplaces? That’s both an alarming and a depressing statistic. Read more on Finding a fix for click tricks…

Cannes Lions 2015: ‘Social media is ‘real’ reality TV’: David Guetta

Screen Shot 2015-06-26 at 06.25.40The DJ and music producer explained why the ‘old model’ of celebrity endorsements doesn’t work for him
“If the whole world gets to know my music (even if it is through piracy), I am not going to fight it,” said DJ Producer David Guetta, on day five of the Cannes Lions International Festival of Creativity. He was in conversation with Maurice Levy, chairman and CEO, Publicis Groupe.

Asked for his take on the subject of copyright and privacy, Guetta said, “You can’t resist progress. Whether it is through streaming, CDs, or pirated downloads…, the only thing that matters is that my music is heard.” Read more on Cannes Lions 2015: ‘Social media is ‘real’ reality TV’: David Guetta…

Cannes Lions 2015: ‘A work place has emerged where shame is a currency’: Monica Lewinsky on cyber-bullying

Screen Shot 2015-06-26 at 06.22.43The American social activist and writer addressed the audience on day five of the festival to talk about the modern day evil that is costing lives.

Speaking at the fifth edition of Ogilvy & Inspire seminar on day five of the Cannes Lions International Festival of Creativity 2015 was American social activist, writer and public speaker Monica Lewinsky.

She asked that audience something she was asked in a job interview years ago: ‘If you were a brand, what brand would you be?’ This set up her talk on cyber-bulling rooted in personal experience, featuring Tham Khai Meng, worldwide CCO, Ogilvy & Mather. Read more on Cannes Lions 2015: ‘A work place has emerged where shame is a currency’: Monica Lewinsky on cyber-bullying…

Innovation visualized with MEC’s #EmotiCannes by Jason Bruges

Screen Shot 2015-06-26 at 05.59.24How do you make the massive amounts of data in a campaign live room – which usually exists on a few screens – live and breath in a physical space? This was the challenge we set out to conquer with #EmotiCannes.

MEC’s #EmotiCannes is a zoomorphic art installation made up of 169 small screens that, from certain vantage points, resolve into the icon of the Cannes Festival of Creativity, the Lion. #EmotiCannes is our vision for what the live room – or next generation work spaces – will look like in the future: three dimensional and entirely responsive to the person looking at it. Read more on Innovation visualized with MEC’s #EmotiCannes by Jason Bruges…

Does the launch of Lions Innovation at Cannes signify that creative and data are finally being accepted as natural bedfellows?

WEB_Cannes_Manjiry_TamhaneFor a long time, data and creativity have been seen as opposing forces; with logic and magic competing head-to-head as foes in the development of marketing campaigns.

Creatives continue to aspire to design beautiful, exciting campaigns, but are limited by business decision makers reluctant to splash cash with little reassurance on the expected return. On the other hand, data experts can more thoroughly forecast returns, but struggle to develop content that resonates with consumers.

READ MORE Read more on Does the launch of Lions Innovation at Cannes signify that creative and data are finally being accepted as natural bedfellows?…