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Facebook’s mobile, emerging market push explained

markdarcy2Facebook is looking to reach emerging markets in a fresh way, and the company is focused on building advertising formats to demonstrate just that through its in-house Creative Shop.

Speaking at press conference on the sidelines of the Cannes Lions Festival, Mark D’Arcy, Facebook’s chief creative officer said that although a lot of what the company looks at is latest technology, the team is also heavily invested in feature phones, which remain dominant in emerging markets. “There’s a huge number of people with limited bandwidth and we have believe that they shouldn’t be limited in the way they are connected to brands,” D’Arcy said.

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