Posts Categorized: Cannes 2015

Disney CMO: ‘We didn’t anticipate the Frozen boom’

Screen Shot 2015-06-26 at 16.05.32Disney’s top UK marketer has admitted that the company did not foresee the popularity of animated hit film Frozen and, as a result, found itself facing a consumer backlash.
Speaking at an Economist-sponsored event at Cannes Lions, Anna Hill, chief marketing officer of The Disney Company UK and Ireland, said the popularity of the film in the UK exceeded expectations.

“We really didn’t anticipate the love for Frozen,” she revealed. “We had to play catch-up.”

Disney found itself on the end of a consumer “backlash” when the DVD was released and the company was unable to keep up with demand.

Hill said Disney’s UK arm had to source merchandise related to Frozen from other European countries where the film had not been as popular. Read more on Disney CMO: ‘We didn’t anticipate the Frozen boom’…

Cannes 2015 social media stats: Top brand and agency mentions

(Flickr/Jason Howie)

(Flickr/Jason Howie)

Global location-based marketplace xAd has been monitoring social media mentions around the #CannesLions hashtag, with event having had almost half a million mentions (438,683 tweets) over the course of the festival.

Here, the agency takes a look at the top brands and agencies being talked about at the event, as well as the hottest media & advertising topics.

READ MORE Read more on Cannes 2015 social media stats: Top brand and agency mentions…