PRWeek US editor-in-chief Steve Barrett spoke to Richard Edelman, president and chief executive of Edelman Public Relations at Cannes Lions 2015.
Posts Categorized: Cannes 2015
Steve Barrett, editor-in-chief of PRWeek US, interviewed Maurice Levy, chief executive of Publicis at Cannes Lions 2015.
Technological advances offer a wealth of opportunities for OOH but a strong strategy will always be key to success
It is widely accepted that the media world we now inhabit is changing at an ever-increasing pace – none more so than the out-of-home medium.
The levels of investment by landlords, estate owners and media owners is unprecedented and – as technological advances, costs, connectivity and smartphone capabilities improve – the opportunities across out-of-home continue to exceed the imagination of much of our industry.
When I started in the business in the early 80s at BMP, there was a campaign for London Weekend Television that I remember vividly. Read more on A landscape of possibilities…
There is an exciting opportunity for the marketing industry to use well-executed partnerships to inspire action on critical issues and causes. Increasingly we are creating meaningful collaborations between brands and individuals which aim to do more than simply convey a brand’s messaging. Instead they offer mutual benefit – campaigning on key issues and causes, whilst showcasing the values and key objectives at the core of that brand.
A new breed of influencer – wielding both traditional and social media clout – is the important link in helping tell powerful stories alongside brands that deliver real social, economic and environmental benefits on the ground.
VR is edging its way into the conversation here at Cannes, which is interesting as it is still really a technology without any content. This audience likes to see the big creative idea in action to really get it and so far no-one has made the killer piece of content that does more than demonstrate its potential.
McDonald’s’ Matt Biespiel, Mastercard’s Beatriz Galloni and Abott’s Chris Miller reflected on what will keep marketers up in 2016
Matt Biespiel, senior director, global brand development, McDonald’s Corporation, said that the brand was looking at younger people picking companies like Facebook and Google to work at, and explained how the company is taking these technology outfits on.
He was speaking at a CMO panel at the Cannes Beach, a new initiative on the sidelines of the Cannes Lions International Festival of Creativity 2015. Read more on Cannes Lions 2015: Marketers speak up on a ‘good brief’, agency compensation and ‘playing safe’…
In conversation with WPP’s Sir Martin Sorrell, former US vice president said climate change and economic development are interwined
The former US vice president and founder of The Climate Reality Project Al Gore, made the case for developing countries like India and South Africa to join the movement to shift to renewable energy sources like solar and win energy and help combat climate change. He was speaking at The Cannes Debate, alongside WPP CEO and founder Sir Martin Sorrell.
Asked specifically by Sorrell to respond to the stand of Indian energy minister Piyush Goyal (and his South African counterparts), Gore said, “Places like India should not want to repeat the mistakes of the West.” Read more on Cannes Lions 2015: ‘Places like India should not want to repeat the mistakes of the West’: Al Gore…
Have you ever thought of making out on the red carpet at the Palais? This couple did.
Pictures of people making out on the red carpet at 5 am make it difficult to convince folks back home that this is a work trip adland is on, at the Cannes Lions International Festival of Creativity.
PRWeek and BlueFocus convened a high-level discussion with clients, media, tech firms, and agency execs to debate business opportunities for global brands in China and Chinese businesses looking to expand into the West.
Platforms such as Tencent’s mobile text and voice messaging service WeChat represent the next land of opportunity for communications and marketing, according to Procter & Gamble’s VP of global communications Kelly Vanasse.
Vanasse was speaking at a roundtable this week at the Cannes Festival of Creativity, hosted by PRWeek and Chinese HQ-ed agency group BlueFocus. “We were the first CPG company to be asked to advertise on WeChat,” added Vanasse. “We achieved engagement rates of three minutes with one of our beauty brands and it became one of the top three hottest items on [Chinese Twitter-style microblogging site] Sina Weibo.” Read more on China: a land of opportunity for Western brands…
Gemma Charles, deputy editor, Marketing interviews Jonathan Mildenhall, CMO, Airbnb at Cannes Lions 2015.