Posts Categorized: Cannes 2015

The hype around Episode VII of the Cannes PR Lions

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In a galaxy, not so far away, PR and Star Wars share common interests, according to PR Week.

Lynne Anne Davis, president of Asia-Pacific, FleishmanHillard and president of the Cannes PR Lions jury, has cleverly come up with five reasons why PR is the future, featuring some subtle Star Wars references along the way.

The feature also highlights comments from three industry experts as to what there should be more and less of at Cannes 2015, as well as comments from Todd Cullen, chief data officer at Ogilvy & Mather Worldwide, on how the role of data has evolved. Read more on The hype around Episode VII of the Cannes PR Lions…