As a creative director of a brand design agency it is probably no surprise that images speak louder than words to me (although I like words too) and while I am in Cannes to attend the Design Lions, I am struck by the visually arresting design work that is so evident in the advertising categories, especially Outdoor and Press.
It is often said that Big Ideas beautifully executed are a winning formula in comms, but little ideas can also go one hell of a long way with beautiful design and execution and Big Ideas can be totally lost with bad design and execution.
So design has a clear role to play in delivering great ads. Read more on Cannes Lions Advertising Through a Designers Eyes…
Everyone is searching for engaging content. That adds to the noise. So just how do the big brands make sure they get heard? How do you measure and just how do you learn?
In the concluding part of an exclusive panel from Cannes, Rachel Barnes, editor of Marketing, debates with Nina Bibby the marketing and consumer director at O2, Orla Mitchell, the CMO of Wrigley alongside AOL UK’s managing director and VP Hamish Nicklin.
Everything is changing. New market technologies have created an ever-shifting landscape.
How are big brands dealing with these noisy, uncertain and fluid times? How are they getting heard?
In the first part of an exclusive panel from Cannes, Rachel Barnes, editor of Marketing, debates with Nina Bibby the marketing and consumer director at O2, Orla Mitchell, the CMO of Wrigley alongside AOL UK’s managing director and VP Hamish Nicklin.
How do you make the massive amounts of data in a campaign live room – which usually exists on a few screens – live and breath in a physical space? This was the challenge we set out to conquer with #EmotiCannes.
MEC’s #EmotiCannes is a zoomorphic art installation made up of 169 small screens that, from certain vantage points, resolve into the icon of the Cannes Festival of Creativity, the Lion. #EmotiCannes is our vision for what the live room – or next generation work spaces – will look like in the future: three dimensional and entirely responsive to the person looking at it. Read more on Innovation visualized with MEC’s #EmotiCannes by Jason Bruges…
“I am honored to have been invited by Khai and Ogilvy & Mather to deliver the 5th Ogilvy + Inspire speech at Cannes Lions. The most important creators of media in the world are here, and their energy is electrifying. My hope is that we will harness their talent to help foster an online world that encourages clicking with compassion.
The industry doesn’t fully appreciate the commercial value of design, and the vague, all-inclusive Design Lions category isn’t helping. That’s the conclusion reached by Katie Ewer of Jones Knowles Ritchie, reviewing this year ‘s Design Lions for Campaign Asia-Pacific. For every worthy winner, such as the insanely brilliant Sonos logo by Bruce Mau Design, there’s a ceramic envelope or a can of reflective paint. Ideas that, although interesting and perhaps even worthy, have little to do with design.
Jenny Chan of Campaign Asia-Pacific asks Edward Bell, CEO of FCB China, and Neil Pryde, VP of brand marketing with Levi Strauss, to talk about what sets apart the great work they’ve seen this week at Cannes Lions 2015.