Posts Categorized: PR

Introducing ad tech to creative at Cannes Lions Innovation

lionsinnovationShelley Eleby, AudienceScience’s vice-president of global marketing, looks ahead to Lions Innovation for The Wall blog.

Last year at Cannes, change was in the air. Cannes is and always will be about celebrating creativity, and yet, even before 2014’s edition kicked off, another topic of conversation started to vie for attention: advertising technology. Read more on Introducing ad tech to creative at Cannes Lions Innovation…

The last 5 years of Cannes Lions and the media

Arif Durrani, head of media at Campaign magazine, and editor of Media Week, takes a look back at five years of the Cannes Lions Festival and the pinnacle moments from each year.

The annual sojourn to the French Riviera means different things for different people.

For agencies of course, first and foremost, it means competition. From who has the best villa to who throws the best party, and who “wins” the social media buzz, to who has the most famous guest and, of course, who gets invited to the Campaign party. Oh yes, and there’s the the small matter of the roar of those industry defining, career-making Lions awards. Read more on The last 5 years of Cannes Lions and the media…

The hype around Episode VII of the Cannes PR Lions

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In a galaxy, not so far away, PR and Star Wars share common interests, according to PR Week.

Lynne Anne Davis, president of Asia-Pacific, FleishmanHillard and president of the Cannes PR Lions jury, has cleverly come up with five reasons why PR is the future, featuring some subtle Star Wars references along the way.

The feature also highlights comments from three industry experts as to what there should be more and less of at Cannes 2015, as well as comments from Todd Cullen, chief data officer at Ogilvy & Mather Worldwide, on how the role of data has evolved. Read more on The hype around Episode VII of the Cannes PR Lions…