Posts Categorized: PR

China: a land of opportunity for Western brands

Screen Shot 2015-06-26 at 13.01.37PRWeek and BlueFocus convened a high-level discussion with clients, media, tech firms, and agency execs to debate business opportunities for global brands in China and Chinese businesses looking to expand into the West.

Platforms such as Tencent’s mobile text and voice messaging service WeChat represent the next land of opportunity for communications and marketing, according to Procter & Gamble’s VP of global communications Kelly Vanasse.

Vanasse was speaking at a roundtable this week at the Cannes Festival of Creativity, hosted by PRWeek and Chinese HQ-ed agency group BlueFocus. “We were the first CPG company to be asked to advertise on WeChat,” added Vanasse. “We achieved engagement rates of three minutes with one of our beauty brands and it became one of the top three hottest items on [Chinese Twitter-style microblogging site] Sina Weibo.” Read more on China: a land of opportunity for Western brands…

Cannes Perspectives: Simplify mobile to grow creativity

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As Lions Innovation examines the role of tech in adland, here are five ways to unlock creativity in mobile.

In recent years, the very fabric of Cannes Lions has changed as digital has become more prevalent in the creative process.

Indeed, this year, the organisers of this prestigious event have responded to that change with the introduction of Lions Innovation. Read more on Cannes Perspectives: Simplify mobile to grow creativity…

Cannes Lions 2015: ‘Social media is ‘real’ reality TV’: David Guetta

Screen Shot 2015-06-26 at 06.25.40The DJ and music producer explained why the ‘old model’ of celebrity endorsements doesn’t work for him
“If the whole world gets to know my music (even if it is through piracy), I am not going to fight it,” said DJ Producer David Guetta, on day five of the Cannes Lions International Festival of Creativity. He was in conversation with Maurice Levy, chairman and CEO, Publicis Groupe.

Asked for his take on the subject of copyright and privacy, Guetta said, “You can’t resist progress. Whether it is through streaming, CDs, or pirated downloads…, the only thing that matters is that my music is heard.” Read more on Cannes Lions 2015: ‘Social media is ‘real’ reality TV’: David Guetta…

Cannes Lions 2015: ‘A work place has emerged where shame is a currency’: Monica Lewinsky on cyber-bullying

Screen Shot 2015-06-26 at 06.22.43The American social activist and writer addressed the audience on day five of the festival to talk about the modern day evil that is costing lives.

Speaking at the fifth edition of Ogilvy & Inspire seminar on day five of the Cannes Lions International Festival of Creativity 2015 was American social activist, writer and public speaker Monica Lewinsky.

She asked that audience something she was asked in a job interview years ago: ‘If you were a brand, what brand would you be?’ This set up her talk on cyber-bulling rooted in personal experience, featuring Tham Khai Meng, worldwide CCO, Ogilvy & Mather. Read more on Cannes Lions 2015: ‘A work place has emerged where shame is a currency’: Monica Lewinsky on cyber-bullying…

Does the launch of Lions Innovation at Cannes signify that creative and data are finally being accepted as natural bedfellows?

WEB_Cannes_Manjiry_TamhaneFor a long time, data and creativity have been seen as opposing forces; with logic and magic competing head-to-head as foes in the development of marketing campaigns.

Creatives continue to aspire to design beautiful, exciting campaigns, but are limited by business decision makers reluctant to splash cash with little reassurance on the expected return. On the other hand, data experts can more thoroughly forecast returns, but struggle to develop content that resonates with consumers.

READ MORE Read more on Does the launch of Lions Innovation at Cannes signify that creative and data are finally being accepted as natural bedfellows?…