Andrew Galak from Campaign US interviews Matt Biespiel, senior director of global brand development, McDonald’s Corporation, about the brand’s new campaign #imlovinit24, which incorporates 24 gifts of joy, in 24 cities, over 24 hours.
Posts Categorized: Cannes TV
Will Allen from Campaign US talks to Kate Magee of Campaign in the UK and Charlotte McEleny of Marketing magazine, about the fourth day at Cannes Lions 2015.
Aston Martin Lagonda has appointed WPP to handle its global integrated marketing account.
Everyone is searching for engaging content. That adds to the noise. So just how do the big brands make sure they get heard? How do you measure and just how do you learn?
In the concluding part of an exclusive panel from Cannes, Rachel Barnes, editor of Marketing, debates with Nina Bibby the marketing and consumer director at O2, Orla Mitchell, the CMO of Wrigley alongside AOL UK’s managing director and VP Hamish Nicklin.
Everything is changing. New market technologies have created an ever-shifting landscape.
How are big brands dealing with these noisy, uncertain and fluid times? How are they getting heard?
In the first part of an exclusive panel from Cannes, Rachel Barnes, editor of Marketing, debates with Nina Bibby the marketing and consumer director at O2, Orla Mitchell, the CMO of Wrigley alongside AOL UK’s managing director and VP Hamish Nicklin.
Jenny Chan of Campaign Asia-Pacific asks Edward Bell, CEO of FCB China, and Neil Pryde, VP of brand marketing with Levi Strauss, to talk about what sets apart the great work they’ve seen this week at Cannes Lions 2015.
Our reporter talked to Miles Young, Worldwide chairman and CEO of Ogilvy & Mather on what he believes clients gain from Cannes.
Campaign told by Miles Young, Worldwide chairman & CEO of Ogilvy & Mather that 98% of web content goes unread.
Steve Barrett, Campaign US interviews Lynne Anne Davis, president Asia Pacific, Fleishman Hillard at Cannes Lions 2015.
We spoke to Arthur Sadoun, chief executive of Publicis Worldwide, about creative excellence.