Posts Categorized: Cannes TV

Cannes TV: How do big brands get heard through the noise?

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Everyone is searching for engaging content. That adds to the noise. So just how do the big brands make sure they get heard? How do you measure and just how do you learn?
In the concluding part of an exclusive panel from Cannes, Rachel Barnes, editor of Marketing, debates with Nina Bibby the marketing and consumer director at O2, Orla Mitchell, the CMO of Wrigley alongside AOL UK’s managing director and VP Hamish Nicklin.

Read more on Cannes TV: How do big brands get heard through the noise?…

Cannes TV: Tech is changing consumers – what’s the impact on big brand content marketing?

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Everything is changing. New market technologies have created an ever-shifting landscape.

How are big brands dealing with these noisy, uncertain and fluid times? How are they getting heard?

In the first part of an exclusive panel from Cannes, Rachel Barnes, editor of Marketing, debates with Nina Bibby the marketing and consumer director at O2, Orla Mitchell, the CMO of Wrigley alongside AOL UK’s managing director and VP Hamish Nicklin.

Read more on Cannes TV: Tech is changing consumers – what’s the impact on big brand content marketing?…