Campaign Asia-Pacific’s Jenny Chan spoke to Peter Schweikert, AstraZeneca’s Asia director for respiratory, about why Cannes has given him new impetus and how the pharmaceutical industry’s innovation in research and development needs to filter through to marketing and communications.
Posts Categorized: Cannes TV
Campaign US’ Andrew Galak talks to Steve Barrett, editor-in-chief of PRWeek US and Rachel Barnes, editor, Marketing magazine, about their second day at Cannes Lions 2015.
Claire Beale, global editor-in-chief of Campaign, spoke to Damian Kulash of OK Go and Ted Mico, chief operating officer at MirriAd at Cannes Lions.
The pair discussed their week at Cannes, how successful the event has been for them and why the lines are blurring in terms of content and branded content.
B. Bonin Bough, chief media and e-commerce officer at Mondelēz International, spoke to Marketing magazine at this year’s Cannes Lions festival. He explained why eCommerce is the digital holy grail.
Jenny Chan, Greater China reporter at Campaign Asia talks to Lisa Jeden, global brand and PR director at Bacardi about her views on branded content.
B. Bonin Bough, chief media and e-commerce officer at Mondelēz International, spoke to Marketing magazine at this year’s Cannes Lions festival. He explained how we can bring data and creativity together.
How to win at Cannes: Ben Middleton at Creature London gives his 3 Golden Rules for great radio. Radio shortlist out today #canneslions2015 #AerialAwards
Read the full article: AERIAL AWARDS: May’s Winner
Campaign US’s Andrew Galak talks to Gurjit Degun and Maisie McCabe, of Campaign in the UK, about their first day at Cannes Lions 2015.
Kate Stanners, chief creative officer at Saatchi & Saatchi London, spoke to Campaign about why digital out-of-home has come of age as a medium.
David Davenport-Firth, European vice-president of health behaviour strategy & intervention at Ogilvy Health Worldwide, talked to Campaign about the agency’s new partnership with Central St Martins. Read more on Cannes TV: Statisticians + Creatives: A marriage made in hell?…