Posts Categorized: Gossip

Response piece: Ogilvy and Google’s Cannes research “highlights the naked truth about content”

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Carla Faria is UK solutions director at Say Media. Here, she blogs about why some brands need to leave the content creation well alone.

I was fascinated to read that three quarters of global consumers feel that branded content is lacking in quality (new study from Social@Ogilvy and Survey Monkey, released at Cannes Lions 2014). As a passionate ambassador for quality branded content, my immediate reaction was to think that, surely these results couldn’t be accurate, but of course, they absolutely highlight the naked truth about content.

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The artist’s impression that led Sorrell, Viacom and Twitter to victory?

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Martin Sorrell’s Cannes Lions talk with Twitter CEO Dick Costolo and Viacom president Philippe Dauman is being live-streamed after winning the online Lions Live vote for Thursday.

Sorrell’s holding group WPP used this drawing online to promote the talk and call for votes – which clearly worked.

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