Rory Ahern is a partner at Rubber Republic, and last year won a Gold Lion in the Cyber Lions – online video category. Here he blogs about how (not) to behave when winning a Gold Lion.
Posts Categorized: Gossip
For innovation, the British Airways “magic of flying” work is the “future of billboard advertising”, according to Ogilvy & Mather’s global chief creative officer Tham Khai Meng.
Speaking exclusively to Campaign during the Cannes Lions festival, he explained that while “I’ve not seen some categories do too well”, the “ability to measure yourself against the competition” is a useful element of the event.
Jamo Woo, chief strategy officer of NIM Digital, shared his thoughts from his time in Cannes this week with Campaign China.
The headline above translates to: “Cannes impressions: Agency strategists should not be purely rational”. In the piece, Woo shares his perspective from the lens of a supposedly rational strategy guy looking in at the chaotic creative feast. He also discusses how he takes cues from Jonathan Fraser, who spoke at Cannes.
• Cannes Lions conversations rose again on Tuesday, generating more than 27,500 mentions online (a 9% increase on Monday)
• Kanye West was the main reason for this – his presence generated over 3,500 mentions, even sparking its own #Cannes-Ye hashtag
Cannes Lions TV caught up with YouTube star Camila Coelho and Maker Studios chief content office Erin McPherson during the festival.
Catch the full interview here.
We’ve set a challenge to Mark Ringer, the UK and European executive creative director of Anthem, to write reviews of top Cannes Lions seminars that are no longer than a tweet.
An enormous digital screen has been unveiled atop the Grand Hotel. At 16.8m x 4.8m, the Grand Screen can be seen for 3.5 miles.
Brands already signed up to use it throughout the Lions include Getty, YouTube, McDonald’s, Samsung, the Weather Channel and CNN, and itt has been built from scratch in a partnership between CURB and Clear Channel Outdoor.
Cannes Lions TV meets Kanye West, author Steve Stoute and entrepreneur Ben Horowitz to discuss creativity and technology.
Wendy Clark, Coca-Cola’s senior vice president of integrated marketing, gave us four mandates for instant communication in her Cannes Lions talk.
- Silence is not an option
- Speed trumps perfection
- The world needs more good content
Oscar-winning actor Jared Leto’s discussion with Barbarian Group co-founder Benjamin Palmer proved popular with the adland crowd as it focused on how brands could really engage.
The Clear Channel talk also aimed to discuss technology’s role in distributing art and ideas in new ways across multiple platforms.