Posts Categorized: Gossip

Watch: British Airways work is “future of billboard advertising”, says O&M creative

For innovation, the British Airways “magic of flying” work is the “future of billboard advertising”, according to Ogilvy & Mather’s global chief creative officer Tham Khai Meng.

Speaking exclusively to Campaign during the Cannes Lions festival, he explained that while “I’ve not seen some categories do too well”, the “ability to measure yourself against the competition” is a useful element of the event.

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戛纳观摩: 策略人是理性与感性的融合体

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Jamo Woo, chief strategy officer of NIM Digital, shared his thoughts from his time in Cannes this week with Campaign China.

The headline above translates to: “Cannes impressions: Agency strategists should not be purely rational”. In the piece, Woo shares his perspective from the lens of a supposedly rational strategy guy looking in at the chaotic creative feast. He also discusses how he takes cues from Jonathan Fraser, who spoke at Cannes.

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Spotted: the largest digital screen in Cannes

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An enormous digital screen has been unveiled atop the Grand Hotel. At 16.8m x 4.8m, the Grand Screen can be seen for 3.5 miles.

Brands already signed up to use it throughout the Lions include Getty, YouTube, McDonald’s, Samsung, the Weather Channel and CNN,  and itt has been built from scratch in a partnership between CURB and Clear Channel Outdoor.

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“Entertain, empower or leave me the fuck alone”: Jared Leto on advertising

Oscar-winning actor Jared Leto’s discussion with Barbarian Group co-founder Benjamin Palmer proved popular with the adland crowd as it focused on how brands could really engage.

The Clear Channel talk also aimed to discuss technology’s role in distributing art and ideas in new ways across multiple platforms.

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