Posts Categorized: Promoted

Being creative is our raison d’etre

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Our raison d’etre is to be creative in everything we do. An idea, a platform, a message or a visual that resonates will need no sell. If it evokes a universal emotional response it will lead to the desired behavior change. Saving lives is the business we are in. If we are saving more lives, we are doing good business. Likewise if we are doing good business, we will save more lives. By applying the same commercial rigor of business to the creative product, we can unleash the potential that brilliant creativity can contribute towards making Health communications truly effective.

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Brilliant creativity requires no compromise to be commercial

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RCC4As we gear up for 2015 Lions Health “creativity” once again becomes the focal point. Brilliant creativity requires no compromise to be commercial – it is commerce (that’s not a pejorative). Creativity inspires fresh consciousness, a new behavior, an innovation – to solve a business problem. When it meets people in the right cultural context it connects and creates true meaning. In health, as in any sector, people inhabit a brilliant idea and when they do they engage and they propagate its expression. The more facets, the more brilliantly creativity shines.

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