Posts Categorized: sponsored

A landscape of possibilities

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Screen Shot 2015-06-26 at 10.38.38Technological advances offer a wealth of opportunities for OOH but a strong strategy will always be key to success
It is widely accepted that the media world we now inhabit is changing at an ever-increasing pace – none more so than the out-of-home medium.

The levels of investment by landlords, estate owners and media owners is unprecedented and – as technological advances, costs, connectivity and smartphone capabilities improve – the opportunities across out-of-home continue to exceed the imagination of much of our industry.

When I started in the business in the early 80s at BMP, there was a campaign for London Weekend Television that I remember vividly. Read more on A landscape of possibilities…

China: a land of opportunity for Western brands

Screen Shot 2015-06-26 at 13.01.37PRWeek and BlueFocus convened a high-level discussion with clients, media, tech firms, and agency execs to debate business opportunities for global brands in China and Chinese businesses looking to expand into the West.

Platforms such as Tencent’s mobile text and voice messaging service WeChat represent the next land of opportunity for communications and marketing, according to Procter & Gamble’s VP of global communications Kelly Vanasse.

Vanasse was speaking at a roundtable this week at the Cannes Festival of Creativity, hosted by PRWeek and Chinese HQ-ed agency group BlueFocus. “We were the first CPG company to be asked to advertise on WeChat,” added Vanasse. “We achieved engagement rates of three minutes with one of our beauty brands and it became one of the top three hottest items on [Chinese Twitter-style microblogging site] Sina Weibo.” Read more on China: a land of opportunity for Western brands…

Cannes Perspectives: Simplify mobile to grow creativity

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As Lions Innovation examines the role of tech in adland, here are five ways to unlock creativity in mobile.

In recent years, the very fabric of Cannes Lions has changed as digital has become more prevalent in the creative process.

Indeed, this year, the organisers of this prestigious event have responded to that change with the introduction of Lions Innovation. Read more on Cannes Perspectives: Simplify mobile to grow creativity…

Cannes Perspectives: Time adland smashed the glass ceiling

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Screen Shot 2015-06-26 at 10.10.26David Ogilvy was wrong: advertising can do more than just reflect the mores of society – it can change them too
Today’s adults came of age when homophobia was tolerated – even encouraged – by playground peers. Today, we’re entering a new era of inclusion.

Macklemore & Ryan Lewis had a number-one hit with their gay-rights anthem Same Love.

Even the often-puritanical US is hurtling towards universal re­cognition of gay marriage.

Glittering (literally) gay-pride events take place in nearly every major world city, and I am proud to say that the ad­vertising industry has been a staunch partner in the move towards the mainstreaming of gay culture. Read more on Cannes Perspectives: Time adland smashed the glass ceiling…

Cannes TV: How do big brands get heard through the noise?

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Everyone is searching for engaging content. That adds to the noise. So just how do the big brands make sure they get heard? How do you measure and just how do you learn?
In the concluding part of an exclusive panel from Cannes, Rachel Barnes, editor of Marketing, debates with Nina Bibby the marketing and consumer director at O2, Orla Mitchell, the CMO of Wrigley alongside AOL UK’s managing director and VP Hamish Nicklin.

Read more on Cannes TV: How do big brands get heard through the noise?…

Cannes TV: Tech is changing consumers – what’s the impact on big brand content marketing?

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Everything is changing. New market technologies have created an ever-shifting landscape.

How are big brands dealing with these noisy, uncertain and fluid times? How are they getting heard?

In the first part of an exclusive panel from Cannes, Rachel Barnes, editor of Marketing, debates with Nina Bibby the marketing and consumer director at O2, Orla Mitchell, the CMO of Wrigley alongside AOL UK’s managing director and VP Hamish Nicklin.

Read more on Cannes TV: Tech is changing consumers – what’s the impact on big brand content marketing?…

Had Enough of Awards Yet?

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Screen Shot 2015-06-24 at 13.47.00Had Enough of Awards Yet? If not, you’ve got until July 10th to sharpen your pencils and bump up the gigs in your Dropbox.

Knowing how Cannes Lions can inspire equal parts creativity and envy, the American Association of Advertising Agencies (4A’s) has delayed its deadline for its Jay Chiat Awards  for excellence in strategic thinking in marketing and advertising until after Independence Day, and this year adds a category: “Media Strategy.”

4A’s celebrates its 19th year of the awards named for the father of the agency that still inspires us to “Think Different.” But the awards are just part of the industry’s Oct. 4-6 “StratFest” in NYC. Read more on Had Enough of Awards Yet?…