Posts Categorized: The Work

Sound bites from Cannes: ITB Worldwide, Adrian Grenier and Dell

WEB_Cannes_sound_bitesEmma Grede, chief executive of ITB Worldwide and chair of Cannes panel

There is an exciting opportunity for the marketing industry to use well-executed partnerships to inspire action on critical issues and causes. Increasingly we are creating meaningful collaborations between brands and individuals which aim to do more than simply convey a brand’s messaging. Instead they offer mutual benefit – campaigning on key issues and causes, whilst showcasing the values and key objectives at the core of that brand.

A new breed of influencer – wielding both traditional and social media clout – is the important link in helping tell powerful stories alongside brands that deliver real social, economic and environmental benefits on the ground.

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Cannes Lions 2015: Senthil Kumar reviews The New Directors Showcase

Screen Shot 2015-06-26 at 08.02.10The NCD of J. Walter Thompson is floored by the opening act, and some of the work
A stunning experiment in film chain by 25 of the world’s best directors was the opening act to the annual New Directors 2015 Saatchi Showcase at the Cannes Lions.

For 25 years now, this show has championed the best new directing talent by showcasing their work on the Cannes Lions stage. And it was mind blowing to open with the world premiere of an experiment in film by famous alumni from previous years of showcases including greats like Jonathan Glazer, Michel Gondry and Jake Scott, back in the show as part of this landmark anniversary. Read more on Cannes Lions 2015: Senthil Kumar reviews The New Directors Showcase…

Cannes TV: How do big brands get heard through the noise?

Screen Shot 2015-06-26 at 06.08.03

Everyone is searching for engaging content. That adds to the noise. So just how do the big brands make sure they get heard? How do you measure and just how do you learn?
In the concluding part of an exclusive panel from Cannes, Rachel Barnes, editor of Marketing, debates with Nina Bibby the marketing and consumer director at O2, Orla Mitchell, the CMO of Wrigley alongside AOL UK’s managing director and VP Hamish Nicklin.

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