Posts Categorized: The Work

AMV BBDO leads UK Branded Content shortlist with Guinness “sapeurs” work

The UK has received 11 nominations in the Branded Content and Entertainment category at this year’s Cannes Lions, level pegging with France.

AMV BBDO London’s work on the “Sapeurs” film for Diageo’s Guinness has been shortlisted for both non-fiction TV and broadcast and non-fiction online, alongside its “Christmas in a day film” for Sainsbury’s.

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Juror remarks: Outdoor is a playground

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Christina Tin Sanchez, executive creative director at BBDO Guerrero in the Philippines, shares her thoughts after serving on the Outdoor jury at Cannes 2014:

The Outdoor category is one of the traditional media that has gone through a rapid evolution. Now Outdoor is connected to a plane, it’s a remote control in your hand, it’s the gas station, your tattoo artist.

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Design Lions reaction: Remarkable ideas and execution

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Katie Ewer, strategy director at JKR Global in Singapore, offers a review of the classification-defying, beautifully crafted, complex and nuanced Design Lions winners.

The Cannes organisation defines the category as “the celebration of the use of design as an aid in communication and experience to inform brand ethos and product messages”, which deftly sidesteps any definition of design at all. And although it feels like the sub-categories in design are unparalleled in their eclecticism and the definitions more nebulous than in any other category, the award is attracting some remarkable, game-changing ideas. Ultimately, the fact that so much of this work defies conventional classification is not a bad thing.

Read the full article (and see more of the winning work) on Campaign Asia-Pacific.

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Young marketers at Cannes race to win Gold Lion

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Agency pros often feel the time crunch by clients looking for that amazing creative campaign to showcase their brands. But that is nothing compared to this year’s Cannes Young Marketers, who have a day and a half to come up with a new brand message for a client they just met yesterday. The marketers have been given their brief and are off and running for the chance to win a Gold Lion on Saturday night. This year the Young Marketers competition, sponsored by Ketchum, benefits the United Nations World Food Programme.

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