Posts Categorized: The Work

Interview: How to overcome obstacles in an emerging market

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Sitting down with Campaign Asia-Pacific in Cannes, Merlee Jayme, chairman and COO of Philippines agency DDB DM9 JaymeSyfu, talks about overcoming a lack of budgets, equipment and talent in an emerging market. Jayme shares her solution, which not incidentally led to her agency winning the country’s first Grand Prix last year: It’s all about heart and confronting real-world problems.

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“I bought Beats by Dr Dre for the grandkids”: Interpublic’s Michael Roth

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Michael Roth, chairman of Interpublic, says his agencies have stayed focused on work above industry chatter…

Work we’re most excited about includes the brilliant campaign for Beats by Dr Dre that R/GA created. (It made me buy them for my grandkids.) Other standouts include the “wonderfilled” Oreo work from our Mondelez International team, the Jamaican bobsled song from FCB Garfinkel and the PR work for Barbie that Weber Shandwick created via its digital and integrated campaign “#unapologetic”.

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Watch: every UK Cannes Grand Prix winner for the last 10 years

Campaign has compiled a list of all the Grand Prix-winning entries by UK agencies over the past decade. Here are four of the highlights:

2004

Press Grand Prix – DDB London

Brand | Volkswagen Polo
Title | “cops”
Agency | DDB London
Copywriters | Dylan Harrison, Feargal Ballance and Simon Veksner
Art director | Nick Allsop, Dylan Harrison and Feargal Ballance

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