Rajat Sethi gives Campaign Asia-Pacific his exclusive view from behind the jury table. He’ll be offering APAC observations for the duration of the festival in France. Today he notes how critical it is for the masters of storytelling to tell their own compelling tale about the campaigns they’ve created. He also laments that the jury didn’t get to see some work from APAC that would stood a good chance of earning metal.
Posts Categorized: The Work
There are three things Asia-Pacific has always done well with at Cannes: craft, technology and emotion. But until recently, creative from the region hasn’t always tied all three together successfully. Last year’s runaway success at the festival, however, where the region took home a quarter of the event’s trophies, hopefully shows that Asia has finally come into its own and that it wasn’t all thanks to McCann Melbourne’s ‘Dumb ways to die’.
Tolga Tuna, the editor in chief of Campaign Turkey, shares three pieces of work from the country which could win lions at Cannes.
Istanbul is home to 600 agencies. Even though there is high political and economical volatility (which, in fact, feeds creativity) the ad industry has performed well in the last year, growing 9.2% in 2013 with more than 24% growth in digital.