Posts Categorized: Uncategorized

10 surprising facts about app usage at Cannes: Joule Mobile

cannes_mobile_614Which country boasts the biggest party animals? What are people doing while some of the world’s most engaging speakers are on stage?  How late are people sleeping as the week wears them down? Who’s most active early in the morning? What are people looking for after 8:30 pm?

Joule Mobile, relaunched this month by WPP’s tenthavenue, has been analysing mobile usage at Cannes and has the answers to these burning questions and more.

Read more on 10 surprising facts about app usage at Cannes: Joule Mobile…

WARNING: This post contains flash photography… of the Kim Kardashian West kind

Courtesy of Brian Duggan on Twitter, here’s what the audience thought of the reality TV star and wife of rapper Kanye West today at Cannes Lions (24 June).

Read more on WARNING: This post contains flash photography… of the Kim Kardashian West kind…

New tool set to help creatives automate their work

Sponsored

Screen Shot 2015-06-23 at 11.35.12Too many businesses’ tools have dampened creativity. Frustrated with the time involved in providing updates, creative teams have avoided traditional work tools, inevitably hurting communication and productivity.

Fortunately, a new generation of work solutions is aimed at automating creatives’ work without losing communication with the teams around them. Workfront, a provider of one such solution, will be sponsoring this year’s Cannes Lion festival.

Read more on New tool set to help creatives automate their work…

Cheil’s Wain Choi: ‘We have started to invest in work that moves people’

Wain_Choi_300x200Campaign India‘s Gokul Krishnamoorthy talks with Cheil’s VP and executive global creative director about Samsung’s move from product-led marketing to an ideals-based approach.

The agency’s work like the ‘Look at me’ app and the ‘North Korean-South Korean Translator’ have been screened at multiple Cannes stages this year, with the former also picking up a handful of metals. And this is just the beginning of the brand’s ‘Launching People’ approach to communication, Choi promises.

Read more on Cheil’s Wain Choi: ‘We have started to invest in work that moves people’…