Posts Categorized: What to see

Hear the buzz, but don’t get stung by the creativity bee

TurnCannes Lions is the honeypot of creativity in advertising. From virtual reality to smartwatches, advertisers aren’t afraid to push boundaries when looking for new ways to engage consumers and nowhere is this more apparent than at the annual event.

One of the most interesting show-stoppers this year was Google’s inexpensive virtual-reality reader, Cardboard, which won the mobile category at the Cannes Lions International Festival of Creativity, reminding the advertising industry about the power of images, experiences and storytelling.

READ MORE Read more on Hear the buzz, but don’t get stung by the creativity bee…

Handy Tips For Cannes John Shaw, Worldwide Head of Strategy and Planning at Brand Union.

Screen Shot 2015-06-26 at 06.39.341. Go to the Bar. At some point in the day you may find yourself wandering around the bowels of the Palais looking for water. Well, you won’t find any drinking fountains, zut alors! And the lines for the café can be very long down there. But on the third floor the Connect Bar is quiet for much of the day, staffed by a nice man with refreshments. It is, as he says, ‘rien de stress.’ And in Cannes, rien de stress is good.

2. Go to the Parc. Don’t read this one unless you’re masochistic and slightly bonkers. Still with me? If you fancy some hardcore trail running, then it’s right there if you jog up the Boulevard Lord Brougham and turn right at the bend. Rocky, single track, with a great view of the cemetery, which is an appropriate thing to gaze on when you’ve had too much Ott on a yacht. A half hour there will cleanse many sins. Read more on Handy Tips For Cannes John Shaw, Worldwide Head of Strategy and Planning at Brand Union….

Innovation visualized with MEC’s #EmotiCannes by Jason Bruges

Screen Shot 2015-06-26 at 05.59.24How do you make the massive amounts of data in a campaign live room – which usually exists on a few screens – live and breath in a physical space? This was the challenge we set out to conquer with #EmotiCannes.

MEC’s #EmotiCannes is a zoomorphic art installation made up of 169 small screens that, from certain vantage points, resolve into the icon of the Cannes Festival of Creativity, the Lion. #EmotiCannes is our vision for what the live room – or next generation work spaces – will look like in the future: three dimensional and entirely responsive to the person looking at it. Read more on Innovation visualized with MEC’s #EmotiCannes by Jason Bruges…

Spotted: Ryan Seacrest and Pharrell selfie and on stage

great chat today at #canneslions with @pharrell about the power of intent. #iheartradio

Read more on Spotted: Ryan Seacrest and Pharrell selfie and on stage…

Introducing ad tech to creative at Cannes Lions Innovation

lionsinnovationShelley Eleby, AudienceScience’s vice-president of global marketing, looks ahead to Lions Innovation for The Wall blog.

Last year at Cannes, change was in the air. Cannes is and always will be about celebrating creativity, and yet, even before 2014’s edition kicked off, another topic of conversation started to vie for attention: advertising technology. Read more on Introducing ad tech to creative at Cannes Lions Innovation…

Infographic: How to attend Cannes from the comfort of home

(Flickr/Pictures of Money)

(Flickr/Pictures of Money)

It’s no secret that attending Cannes Lions means forking out the big bucks, therefore, it’s no surprise that not all of the creativity community will be able to afford to visit this year’s festival in person.

Fear not, the team from ImageBrief has come up with a cost-effective solution for those back at home – mainly in the US – to enjoy the action, minus the huge bill at the end of it. Read more on Infographic: How to attend Cannes from the comfort of home…

Leave time for the unexpected at Cannes

feat-Atmosphere-15-06-2014-(44)The good news is the sun doesn’t really set till about 10pm in Cannes. The bad news is most of us need every minute of daylight to squeeze in all the meetings, parties, lunches, cocktails, coffees, seminars, “confabs,” breakfasts, awards presentations, roundtables and rosé’s we’ve committed to over the past month.

Was it always like this? People reminisce about the days when Cannes was less structured and more social, like summer camp for creatives. That was before the clients and the media turned it into a business. Then, the story goes, the focus was on meeting your overseas counterparts and discovering the best advertising from around the world. Read more on Leave time for the unexpected at Cannes…