Posts Categorized: What to see

Timely intersection of #CannesLions and #WorldCup means more Twitter buzz, says Havas Media CEO

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Paul Frampton is CEO of Havas Media and is blogging here about the “trinity of creativity, distribution and tech in telling human stories” as a focus of this year’s Cannes Lions.

This year’s Cannes Lions festival already has a somewhat different feel.

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Spotted: the largest digital screen in Cannes

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An enormous digital screen has been unveiled atop the Grand Hotel. At 16.8m x 4.8m, the Grand Screen can be seen for 3.5 miles.

Brands already signed up to use it throughout the Lions include Getty, YouTube, McDonald’s, Samsung, the Weather Channel and CNN,  and itt has been built from scratch in a partnership between CURB and Clear Channel Outdoor.

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Unilever’s Rahul Welde on what adland can learn from Game of Thrones

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Unilever’s vice president – media, Rahul Welde, on why Game of Thrones is the must-see seminar for this year, in the official Cannes app, created by PHD.

Marketing is undergoing profound changes with a burst of technology re-writing all the rules. This is a great time to be part of marketing and to shape the future of our industry. The Cannes show promises to be very inspiring – a superb array of seminars with fascinating topics and very interesting speakers. It is an incredible challenge to identify the top seminars to watch, but [the Power of Story seminar] is likely to be awesome.

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