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Colour disruption at Cannes

WEB_colour_disruption_WGSNWhen was the last time someone asked you: “What’s your favourite colour?”

At 4pm this Sunday in Cannes, we don’t just want to know your favourite colour, we want you to fall back in love with the myriad of possibilities it, and every other colour on the spectrum, offers.

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Cannes: Ogilvy wins the ‘most tweets’ Grand Prix

download (3)Here are the top 5 agency tweeters at Cannes this year according to Ad Tech Company xAD:

1. Ogilvy (28084 tweets)
2. WPP (1606 tweets)
3. Havas (1173 tweets)
4. McCann (1142 tweets)
5. Saatchi & Saatchi (613 tweets)

For those who need some help with maths – Ogilvy sent 28 times as many tweets as anyone else – making them the best performing network for the past three years.

Disney CMO: ‘We didn’t anticipate the Frozen boom’

Screen Shot 2015-06-26 at 16.05.32Disney’s top UK marketer has admitted that the company did not foresee the popularity of animated hit film Frozen and, as a result, found itself facing a consumer backlash.
Speaking at an Economist-sponsored event at Cannes Lions, Anna Hill, chief marketing officer of The Disney Company UK and Ireland, said the popularity of the film in the UK exceeded expectations.

“We really didn’t anticipate the love for Frozen,” she revealed. “We had to play catch-up.”

Disney found itself on the end of a consumer “backlash” when the DVD was released and the company was unable to keep up with demand.

Hill said Disney’s UK arm had to source merchandise related to Frozen from other European countries where the film had not been as popular.