— Cannes Lions (@Cannes_Lions) June 26, 2015
Global location-based marketplace xAd has been monitoring social media mentions around the #CannesLions hashtag, with event having had almost half a million mentions (438,683 tweets) over the course of the festival.
Here, the agency takes a look at the top brands and agencies being talked about at the event, as well as the hottest media & advertising topics.
PRWeek US editor-in-chief Steve Barrett spoke to Richard Edelman, president and chief executive of Edelman Public Relations at Cannes Lions 2015.
Steve Barrett, editor-in-chief of PRWeek US, interviewed Maurice Levy, chief executive of Publicis at Cannes Lions 2015.
Technological advances offer a wealth of opportunities for OOH but a strong strategy will always be key to success
It is widely accepted that the media world we now inhabit is changing at an ever-increasing pace – none more so than the out-of-home medium.
The levels of investment by landlords, estate owners and media owners is unprecedented and – as technological advances, costs, connectivity and smartphone capabilities improve – the opportunities across out-of-home continue to exceed the imagination of much of our industry.
When I started in the business in the early 80s at BMP, there was a campaign for London Weekend Television that I remember vividly.
There is an exciting opportunity for the marketing industry to use well-executed partnerships to inspire action on critical issues and causes. Increasingly we are creating meaningful collaborations between brands and individuals which aim to do more than simply convey a brand’s messaging. Instead they offer mutual benefit – campaigning on key issues and causes, whilst showcasing the values and key objectives at the core of that brand.
A new breed of influencer – wielding both traditional and social media clout – is the important link in helping tell powerful stories alongside brands that deliver real social, economic and environmental benefits on the ground.
VR is edging its way into the conversation here at Cannes, which is interesting as it is still really a technology without any content. This audience likes to see the big creative idea in action to really get it and so far no-one has made the killer piece of content that does more than demonstrate its potential.
McDonald’s’ Matt Biespiel, Mastercard’s Beatriz Galloni and Abott’s Chris Miller reflected on what will keep marketers up in 2016
Matt Biespiel, senior director, global brand development, McDonald’s Corporation, said that the brand was looking at younger people picking companies like Facebook and Google to work at, and explained how the company is taking these technology outfits on.
He was speaking at a CMO panel at the Cannes Beach, a new initiative on the sidelines of the Cannes Lions International Festival of Creativity 2015.
In conversation with WPP’s Sir Martin Sorrell, former US vice president said climate change and economic development are interwined
The former US vice president and founder of The Climate Reality Project Al Gore, made the case for developing countries like India and South Africa to join the movement to shift to renewable energy sources like solar and win energy and help combat climate change. He was speaking at The Cannes Debate, alongside WPP CEO and founder Sir Martin Sorrell.
Asked specifically by Sorrell to respond to the stand of Indian energy minister Piyush Goyal (and his South African counterparts), Gore said, “Places like India should not want to repeat the mistakes of the West.”
Have you ever thought of making out on the red carpet at the Palais? This couple did.
Pictures of people making out on the red carpet at 5 am make it difficult to convince folks back home that this is a work trip adland is on, at the Cannes Lions International Festival of Creativity.
It’s already difficult when there are celebrity speakers like Kim Kardashian.
The watchful person who posted the red carpet moment on Twitter was @griner. Wonder how many followers he gained after this tweet.
Moral of the story? Go figure.
And have a wonderful weekend.